{"product_id":"kelela-new-avatar","title":"Kelela - New Avatar","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eRelease Date 10th July 2026\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eIndies Purple Vinyl LP\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e“My origin story as a songwriter and artist set the context for the catharsis I experienced while making new avatar. I wrote my very first songs in a punk house. The indie scene I was part of provided me with an outlet for genre-defying experiments that illuminated intersections I was hearing in my head. We didn’t spend tons of time  on songs cuz the kids in that scene didn’t care about nailing it. It was (lowkey) about messing up, giving 0 fucks and dismantling the need to be perfect in the first place. It took the pressure off and allowed my first vision of myself to blossom. I used a similar approach with this body of work - moving through with a lot of intention while capturing the freedom and spontaneity that inspired my inception as an artist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat you’re getting with this album is another facet of my world expressed with a new level of conviction, sometimes in the form of love+devotion and other times in the form of rage.” - Kelela\u003c\/span\u003e\u003c\/p\u003e","brand":"Hundred Records","offers":[{"title":"Purple Vinyl LP","offer_id":56742983074172,"sku":null,"price":30.99,"currency_code":"GBP","in_stock":true},{"title":"Black Vinyl LP","offer_id":56742983106940,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":56742983139708,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/9012\/9750\/files\/d4533d9c-d361-48bb-a510-96f870a0ef77.png?v=1778149185","url":"https:\/\/hundredrecords.co.uk\/products\/kelela-new-avatar","provider":"Hundred Records","version":"1.0","type":"link"}